Strong brand design and clear messaging help people understand your business quickly and trust it sooner. I am a thoughtful and experienced brand strategist, helping organizations shape their identities with consistent voice and positioning, a look that supports recognition, and an overall experience that leads to easier decision-making.

Includes:

• Brand design (logo, color palette, typography)

• Brand voice and tone guidelines

• Messaging frameworks and key brand statements

• Taglines and positioning language

• Core assets to support consistency across platforms

Click here to watch my work.

Day-to-day engagement and overall brand trust is driven by content. I develop strategic, story-first content, both written and visual, guided by disciplined editorial planning to help brands communicate consistently, stay relevant, and show up with the right message at the right moment.

Includes:

• Content and video strategy + editorial planning

• Short- and long-form video content development

• Scriptwriting and interview development for brand, documentary, and campaign video

• SEO-informed website, landing page, and supporting content

• Campaign- and channel-specific content (video, social, email, and collateral)

• Brand voice and visual storytelling consistency across all content

Social media, for better or for worse, is where your leads are. I build thoughtful, sustainable social strategies using clear messaging, strong visuals, and platform-specific best practices to help the right people understand what you offer and actually engage.

I manage accounts in a way that’s transparent and collaborative, with monthly branded photo and video shoots to make sure your content is fresh and relevant. I stay abreast of social media trends and will gladly participate for you in the ones that matter… but we won’t do the cinnamon challenge for no reason.

Includes:

• Social media strategy and platform alignment

• Content planning and posting cadence

• Visual direction and brand consistency

• Caption writing and messaging framework

• Engagement- and conversion-focused optimization

Strong campaigns are built on clear messaging and intentional storytelling. I plan and execute integrated campaigns and public-facing communications to help organizations shape perception, generate momentum, and drive measurable results across paid, earned, and owned channels.

Includes:

• Campaign strategy, planning, and execution, including budget allocation

• Messaging frameworks and campaign positioning

• Press releases and media-ready copy

• Public-facing announcements and promotional content

• Cross-channel coordination to support awareness and engagement